Google ne recently ye decision liya hai ki woh July 24, 2018 me Google Adwords ko Google Ads se replace kar rahe hai. Ye decision kyon liya gaya aur iski waja kya hai? Maine is post me personal analyses cover kiya hai jo Google ki rebranding strategy ko uncover karne me aapki help karega. Post read karne se pehle is baat ka dhyan rakhe ki is article me maine personal views add kiye hai jo incorrect bhi ho sakta hai.
Google ki rebranding strategies se Google company ko bahut hi benefit mila hai aur Google ke alawa, customers ko bhi bahut fayda mila hai. Google ne is se pehle bhi apni ek non-chargeable website ko May 20, 2015 me rebrand kiya tha. Is rebranding me Google ne Google webmasters tool ko Search Console me rename kar diya tha. But question ye hai ki Google kyon apne products aur services ko rename kar raha hai?
What is Google Adwords
Google Adwords ek online advertising service hai jiski madad se business developers/users apne business ko SEO ke bina hi Google me show karate hai. For example, agar aap Adwords par advertise karenge to aapki site Google search page me top par show ho jayegi. But ye services Free nahi hai. Iske liye aapko payment karni padegi. Main khud bhi is service ka upyog kar raha hu aur me 100% satisfy hu. Kyon ki ye Facebook ki tarah views ke liye charges nahi karte hai. AdWords tabi charge karta hai jab visitors search results me hamari site par click karenge.
Brands to be Change
Google 3 bade aur famous brands ko rename kar raha hai jiski help se publishers aur advertisers ko apne accounts manage karne me aasani ho jayegi aur is technique se Google, publishers aur advertisers ko benefit mil jayega.
- Rebranding Google AdWords to – Google Ads
- Rebranding DoubleClick advertiser to – Google Marketing Platform
- Rebranding DoubleClick for Publishers & Ad Exchange to – Google Ads Manager
DoubleClick advertiser products aur Analytics 360 ko simplify karne se business performance me improvement ho jayegi. Agar aap in me se kisi bhi service ka upyog kar rahe hai to aap ne dekha hoga ki Google apne partners, publishers aur advertisers ko old brands ke goodbye emails kar raha hai.
Why Google is Rebranding It’s Services
Competition – competition se bahar nikalne ke liye Google ne shayed adwords ko rebrand kar diya. Kya Google apne benefit ke liye re-branding techniques ka upyog karta hai? Of-course NO. Agar Google yehi soch kar apne services ke names change karta to aaj Google itna famous nahi hota. Google ki sabse pehle priority “customer benefit” hai. Jab customers ko fyada milega to Google ko automatically fayda mil jayega.
Rebranding me na keval name, logo, url change kiya jata hai, but is change se services me aur bhi advanced features add kar diye jate hai. Is change se hame ye lesson milta hai ki agar hamara business work nahi karta hai to hame bhi rebranding strategy ka upyog karna chahiye jo hamare customers aur business se related ho.
Google ke 3 services bahut hi famous hai jo competition bhi face kar rahe hai. Adwords bhi challenging competition face kar raha hai. Competition ko defeat dene ke liye Google ne Adwords ko rebrand kar diya hai.
Will Google Ever Rebrand AdSense
No – Jaha tak mera personal experience hai, Google ke bahut sare services aur products huge competition face kar rahe hai but AdSense keval aisa network hai jisko koi nahi defeat de sakta hai aur na hi koi ad network aaj tak AdSense ko hara paya hai. But future me aisa ho sakta hai lekin present time me AdSense ko harana possible nahi hai.
Kya aap Adwords ki rebranding decision se happy hai? Agar aap Google Adwords ke bare me apna feedback dena chahte hai to comments me likhe. Yadi aap Adwords ke bare me complete information chahte hai to iske liye aap comments me questions puch sakte hai. Happy advertising
